Growth marketing + custom software · one accountable team

Marketing fills the funnel.
Software is where it leaks.

Any agency can send you more traffic. Almost none can fix the checkout that stalls on a $4,000 order, the booking flow that drops on step two, or the dispatch board still living in a group chat. We run both sides — so the growth you pay for actually reaches the bank.

2-in-1
Marketing + engineering, one team
60,000+
Homes booked on a platform we run
4.9★
Customer rating on that platform
1,000+
High-ticket SKUs merchandised
Currently building & growing The Sauna Solution LLC High-ticket e-commerce · Wellness The Home Clean Solution Two-sided services marketplace Your brand next3 onboarding slots this month
60,000+

homes booked — and not one of them needed a phone call.

That number belongs to a client who used to run scheduling on a whiteboard and a group chat. Nothing about their marketing changed first. We changed what happened after the click — and the same three leaks show up in almost every business we audit.

Show me the three leaks →
Why growth stalls

You're not short on traffic. You're short on completed orders.

Every one of these costs you money today. None of them get fixed by raising the ad budget.

01

The checkout can’t sell what you sell

A $4,000 sauna is not a t-shirt. No freight estimate, no financing line, no room-size help, no way to talk to a human — so the buyer closes the tab and calls a competitor who picks up.

02

Ops runs on texts and spreadsheets

Double-booked crews, a no-show nobody logged, a customer who has to phone in to reschedule. Every one of those is a refund, a bad review, or a customer who never rebooks.

03

Two vendors, one blame game

The agency says the site is broken. The developer says the traffic is junk. You pay both to argue, and the fix sits in a ticket queue for six weeks.

04

You can’t see what actually made money

Last-click dashboards say everything worked. The bank says otherwise. Without revenue-level attribution you scale the wrong channel and starve the right one.

The mechanism

We shorten the distance between the click and the cash.

One team owns the whole path. The people writing your ads sit next to the people who ship your checkout, your booking flow, your dispatch board and your payout ledger. When a step leaks, it gets fixed this sprint — not next quarter, and not after a vendor argument.

That's the entire difference. It's also why our clients stop buying "more traffic" and start buying throughput.

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Click → cart

Storefronts built for high-ticket: configurators, freight estimates, financing, expert-chat handoff.

Cart → crew

Booking, matching, dispatch and routing that assigns the job without a human touching it.

Crew → cash

Invoicing, escrow, provider payouts and a real ledger — money reconciled, not guessed.

Cash → clarity

Attribution tied to revenue, so the next dollar goes where the last one worked.

What we build

The software behind the growth

E-commerce, marketplaces and the operations that keep them honest — built by the same team running your campaigns.

A storefront built to close a $4,000 decision
E-commerce

A storefront built to close a $4,000 decision

High-ticket buyers don’t impulse-buy. They size the room, price the freight, compare the heater and want a human before they commit. We build the storefront that answers all four on the product page — instead of losing the sale to a phone call the buyer never makes.

  • Spec configurators that stop the wrong-size return
  • Freight + financing surfaced before the cart, not after
  • Price-match and expert-chat handoff wired into the PDP
A catalog that reprices itself
Merchandising

A catalog that reprices itself

A thousand-plus SKUs across a dozen brands, each with its own MAP rules, cost changes and lead times. Doing that by hand is how margin quietly disappears. We build the rules engine that holds the line automatically and flags what’s about to run dry.

  • Bulk price rules by brand, category or margin floor
  • MAP compliance and margin alerts on every SKU
  • Stock + lead-time visibility your team actually trusts
The trade channel that pays for itself
B2B

The trade channel that pays for itself

Builders, spas and contractors buy differently from consumers — tiered pricing, quotes, spec sheets, freight to a job site. Give them a self-serve portal and you unlock repeat wholesale volume without adding a single salesperson.

  • Tiered trade pricing and quick-order by SKU
  • Quote requests, spec sheets and CAD downloads
  • Freight estimator that quotes to the job site
Dispatch that runs without a dispatcher
Marketplace

Dispatch that runs without a dispatcher

The moment a booking lands, the system matches the right pro, checks capacity, routes the day and tells the customer who’s coming. Your ops lead stops playing air-traffic control and starts managing exceptions only.

  • Auto-matching on skill, zone, rating and capacity
  • Live status: assigned → en route → in progress → done
  • On-time and utilisation metrics per crew, per day
The crew app that ends the “did they show up?” call
Field app

The crew app that ends the “did they show up?” call

Your people in the field get their day, their checklist and their earnings in one screen — and every job closes with photo proof. Disputes stop being a debate and start being a lookup.

  • Job checklists with before/after photo capture
  • GPS check-in, live status back to the customer
  • Transparent earnings — the #1 reason good pros stay
Marketplace money that reconciles itself
Money

Marketplace money that reconciles itself

Collect from the customer, hold in escrow, take the platform fee, pay the provider, post it all to a real ledger. Most builds bolt this on last and bleed for years. We build it in from day one.

  • Escrow, platform fee and provider payouts, automated
  • Invoices, refunds and disputes in one place
  • A real double-entry ledger your accountant will accept
The vetting pipeline that protects the brand
Trust

The vetting pipeline that protects the brand

In a marketplace, one bad provider costs more than ten good ones earn. We build the screening funnel, the ratings loop and the guarantee queue that keep quality from drifting as you scale.

  • Multi-stage vetting with an auditable trail
  • Ratings distribution and drift alerts per provider
  • Guarantee / re-clean queue with resolution SLAs
Reporting that survives contact with the bank
Attribution

Reporting that survives contact with the bank

Ad platforms grade their own homework. We wire tracking from first touch to settled revenue, so you can see which campaign produced money — not which one produced clicks.

  • First-touch to closed-revenue attribution
  • Blended CAC and ROAS by channel and campaign
  • One dashboard both marketing and finance agree on
Case study

Two businesses. Two builds. One playbook.

A high-ticket e-commerce catalog and a two-sided services marketplace — different industries, the same bottleneck: everything that happens after the click.

Attract → Convert → Operate → Compound

Everything between the ad and the accounting

Take the whole path or the piece that's bleeding. Either way it's the same team, and the same accountability.

Paid Media

Google, Meta, TikTok & YouTube engineered for ROAS — full-funnel, creative-led, profitably scaled.

SEO & Content

Technical SEO and content that earns durable, compounding organic demand.

Websites & CRO

High-converting sites and landing pages, continuously tested against revenue — not bounce rate.

E-commerce Builds

Storefronts, configurators, freight and checkout work for catalogs where the average order has a comma in it.

Marketplace & Ops Software

Two-sided platforms: booking, matching, dispatch, field apps, escrow payouts and ledgers.

Custom Software & Integrations

Internal tools, APIs and the connective tissue between the systems you already pay for.

Cloud, DevOps & Security

Infrastructure, CI/CD, hardening and monitoring that survive a traffic spike and an audit.

Email, CRM & Automation

Lifecycle flows, pipelines and speed-to-lead automation that turn a first order into a habit.

Analytics & Attribution

Clean tracking, dashboards and revenue attribution so you know exactly what to fund next.

The honest comparison

Why the two-vendor setup keeps failing you

The typical setup

Agency owns the ads. Someone else owns the site.

A conversion bug becomes a six-week ticket.

Reporting stops at the click.

Ops software bought off the shelf, then worked around.

Nobody is accountable for revenue end to end.

Avalanche

One team owns the ad, the page and the database behind it.

A conversion bug is fixed in the same sprint it’s found.

Reporting stops at settled revenue.

Ops software built to your actual workflow.

One number to call. One team on the hook.

In their words

What operators say once the leak is closed

Representative quotes from the kinds of conversations we have on week one and week twelve.

★★★★★
“I was buying more traffic every month to hide a checkout problem. Fixing the page did more in three weeks than the last two budget increases did all year.”
FounderHigh-ticket e-commerce(sample)
★★★★★
“We used to run the schedule out of a group chat. Now the jobs assign themselves and I only look at the exceptions. That gave me back my Sundays.”
Operations leadHome services marketplace(sample)
★★★★★
“The best part is there’s no one left to blame. One team owns the ad, the page and the database — so things actually get fixed.”
Managing partnerMulti-location services(sample)

Marked (sample) because they're representative, not attributed. We don't publish a quote until the client has approved it by name.

How we work

Three steps, and you see the leak in week one

01

Find the leak

A two-week teardown of the funnel, the stack and the numbers. You get a ranked list of what’s costing you money — and its dollar value — whether or not you hire us.

02

Fix it, then feed it

We ship the highest-value fixes first, then turn the campaigns up into a path that can actually hold the volume.

03

Compound it

Weekly reporting against revenue. Every win gets systematised so the next month starts ahead of the last one.

Capacity, honestly

3 onboarding slots left for July

We set up every engagement by hand — the audit, the tracking, the build plan — with senior people, not a pool of juniors. That caps how many new clients we can start each month. When the month's slots are gone, the next start date is the following month.

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FAQ

Questions, answered

Do you really do both marketing and software?

Yes — that’s the entire point of Avalanche. The same team runs demand generation and builds the e-commerce, marketplace and operations software behind it, so a conversion problem never becomes a vendor argument.

We already have a developer. Can you still help?

Often, yes. We’ll audit the funnel, hand your developer a prioritised spec, and take on only the pieces they can’t get to. We’d rather ship the fix than own the ticket.

How does pricing work?

Most engagements are a monthly retainer scoped to your goals, with fixed-price projects for defined builds. You always know what you’re paying and what it’s driving.

Are there long lock-in contracts?

No multi-year lock-ins. We earn the relationship month to month with results and clear reporting.

How fast can we start?

Discovery usually begins within a week of the call, subject to the month’s onboarding slots. The first fixes tend to ship inside the first month.

Who owns the software you build?

You do. Code, data and infrastructure are yours, documented and transferable. We build systems you could take elsewhere — that’s what keeps us honest.

What size companies do you work with?

From scaling e-commerce and services businesses to established multi-location operators. If revenue is being lost between the click and the cash, we’re a fit.

Let's talk

Book your strategy call

Tell us where the money is getting stuck. You'll get a straight read on what's leaking and what it's worth to fix — no pressure, no 40-slide deck.

  • A senior operator on the call, not a salesperson
  • We'll name the biggest leak we can see before you hire us
  • If we're not the right fit, we'll say so on the call

We reply from a real inbox, usually the same business day.